The Ultimate Guide to Designing Social Media Graphics: What to Do and What Not to Do

The Ultimate Guide to Designing Social Media Graphics: What to Do and What Not to Do

dmtepvtltd June 16, 2024 0 Comments

Creating cool graphics for social media is super important for businesses today. As more people use social media, knowing how to make awesome posts is a key skill. Let’s dive into what you should do and what you should avoid when designing social media graphics.

Why Social Media Graphics Matter

Social media graphics help catch people’s attention quickly. Imagine you’re scrolling through your favorite app and see a picture or video that grabs your attention. That’s the power of a good graphic! It’s like making a great first impression. A well-designed post can tell a story, make you feel something, and stick in your mind, all in just a few seconds.

The Basics of Social Media Design

Know Your Platform

Different social media platforms need different styles of posts. For example:

  • Instagram: Focuses on square images and short videos.
  • Twitter: Uses short, snappy text and images.
  • LinkedIn: More professional and serious.

Each platform has its own vibe, so tailor your designs to fit.

Use the Right Size

Using the right image size is super important. If your picture is too big or too small, it can look weird or get cut off. Here are some tips:

  • Instagram: 1080 x 1080 pixels (square)
  • Facebook: 1200 x 628 pixels (horizontal)
  • Twitter: 1024 x 512 pixels (horizontal)

Keep up with changes because social media platforms often update their preferred sizes.

Design Tips for Great Social Media Graphics

Use Eye-Catching Colors

Colors can make your graphics pop and grab attention. They also say a lot about your brand:

  • Red: Exciting and youthful.
  • Blue: Calm and trustworthy.

Stick to a few colors that match your brand’s personality. This helps people recognize your posts easily.

Choose the Right Fonts

Fonts, or the style of your text, matter a lot. Fancy fonts might look cool, but they can be hard to read. Choose fonts that are easy to read on different devices, like phones and tablets. Balance style and readability for the best results.

Tell a Story

Good graphics often tell a story. Whether it’s a step-by-step guide, a before-and-after picture, or an interesting fact, your graphic should communicate something meaningful. This makes your posts more engaging and shareable.

Keep It Simple

Less is more! Don’t overcrowd your graphic with too much text or too many pictures. A clean and simple design helps your message stand out. Use plenty of white space (empty space) to keep your design easy on the eyes.

What to Avoid in Social Media Design

Avoid Using Too Many Colors

While colors are great, using too many can be overwhelming. Stick to 2-3 main colors that represent your brand. This keeps your posts looking professional and cohesive.

Don’t Overuse Text

Too much text can make your graphic look cluttered and hard to read. Keep your messages short and sweet. Use bold or different-sized text to highlight the most important information.

Stay Away from Low-Quality Images

Blurry or pixelated images look unprofessional. Always use high-quality images for your posts. If you’re using photos, make sure they are clear and sharp.

Trends in Social Media Design

Minimalist Design

Minimalist design is all about keeping things simple. Use clean lines, lots of white space, and only a few colors. This helps your content stand out without overwhelming viewers.

Retro and Bold Styles

Retro styles with bright, bold colors are very popular right now. These designs catch the eye and are especially loved by younger audiences.

Motion Graphics

Adding movement to your posts with animations or videos makes them more interactive. This is great for platforms that love video content, like TikTok and Instagram.

Augmented Reality (AR)

AR lets users interact with your graphics in a fun way. For example, Instagram filters use AR to create engaging experiences. This trend is growing fast and can make your posts more exciting.

How Algorithms Affect Your Posts

Algorithms decide which posts people see on their social media feeds. To get your posts seen by more people, it helps to know what the algorithm likes:

  • Trending Formats: Stay updated on what types of posts are popular. Right now, carousels (multiple images in one post) and short videos are hot.
  • Safe Content: Avoid using images or topics that might be seen as inappropriate. Algorithms can flag or hide posts that contain violence, explicit content, or hate speech.

Examples of Great Social Media Design


Mailchimp uses handwritten fonts, doodles, and bright colors to catch attention. Their creative style makes their posts stand out and gets lots of views.


Olipop celebrated artist Andy Warhol’s birthday with a cool graphic that looked like Warhol’s famous soup cans. This unique design got a lot of attention and was very popular.


Netflix uses simple fonts and emotive screenshots from their shows. Their posts tell a story and get lots of comments and engagement.

Conclusion: Crafting Connections Beyond Pixels

Good design goes beyond just looking nice. It connects with people and makes them feel something. As you create social media graphics, remember to keep it simple, tell a story, and stay updated with trends. This will help you make posts that not only look great but also connect with your audience. Keep practicing, stay creative, and have fun with your designs!

If you’re looking for a tool to help you create awesome social media posts, try out Linearity Curve! It’s packed with templates and tools to make your designs shine. Happy designing!

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